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16.02.2016 – The new kai Beauty Care line presented by Jorge González

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Hola Chicas y Chicos,

kai, a Japanese brand, is renowned for innovative products, with an excellent functionality and durability – a blend of harmony, minimalism and function combined with convincing quality.

Whether chef's knives, medical and textile shears, high-quality kitchen appliances or nail care products – the common denominator quality and perfection is based on the centuries-old tradition and culture of the Japanese Samurai sword smithy. Kai did not only decide to expand the small series of Beauty Care tools, but developed a completely new strategy. The result is the kai Beauty Care line presented by Jorge González.

Due to Jorge González experience as a fashion and beauty expert, he is the ideal brand representative for kai, combining all the characteristics of a concrete advocate.

The new Beauty Care line is aimed to the urban man who appreciate a well-groomed appearance and has a high standard of quality and design when it comes to his grooming tools. Including the three product lines - Mimuno, Men's Care, Seki Magoroku - it offers the necessary support for a neat appearance.

The products of the kai Beauty Care line will be available in March 2016 in premium specialized stores.

You can get further information about kai in German under:

Saludos, Euer Jorge Team